Serena Williams Joins Time’s 100 Most Influential People

By Marc Pulisci

In 2025, Serena Williams has again proven that her legacy extends beyond the tennis court. Although she’s stepped away from professional competition, Williams has been named to Time magazine’s prestigious list of the 100 Most Influential People—this time in the “Titans” category. It’s a fitting honor for a woman who has continually reshaped what influence looks like across sports, business, fashion, and culture.

More Than a Champion

With 23 Grand Slam titles, Serena’s tennis accomplishments alone would secure her place in history. But her impact has always been about more than records. She’s changed how we see women, especially Black women, in positions of power and visibility. Despite facing numerous challenges, her unapologetic confidence, emotional honesty, and unrelenting work ethic have inspired millions to dream bigger and fight harder.

A New Era of Influence

Serena’s inclusion on Time’s 100 list comes alongside other modern icons like Simone Biles, Blake Lively, Miuccia Prada, and Mark Zuckerberg. Yet even among such companies, she stands out as a sports figure and a cultural architect.

In the Time profile, Serena remarked, “People notice women’s sports more, and it’s great. I can’t imagine all the stuff everyone missed out on before.” That statement reflects her growing passion for elevating women’s athletics, especially in areas that haven’t historically received attention.

She recently joined the ownership group of the Toronto Tempo, the WNBA’s first Canadian team, which will debut in 2026. This is more than a business move for Serena—it’s an investment in visibility, opportunity, and equity for future generations of women athletes.

Building an Empire Beyond the Court

While some might take a break after retiring from a legendary career, Serena is just getting started. As the founder of Serena Ventures, she has raised over $100 million in capital, investing in over 30 companies, with a focus on those led by women and people of color. Her influence in the business world is undeniable, having invested in more than 85 startups, with 14 reaching unicorn status (valued at $1 billion+).

Her approach to investing isn’t just about returns—it’s about rewriting who gets funded and who gets a shot at innovation. With every move, Serena is shifting the balance of power in Silicon Valley and proving that diversity drives success. Her impact gives hope for a more inclusive and equitable future in the tech industry.

Still a Star in the Spotlight

Serena’s cultural footprint hasn’t dimmed in retirement. She surprised audiences at this year’s Super Bowl, joining Kendrick Lamar’s halftime show as a dancer—a bold and joyful reminder that she remains a force in pop culture.

She’s also become a style icon and fashion entrepreneur, with her clothing line and frequent appearances on red carpets that blend strength, grace, and fearlessness. Whether walking a runway or raising awareness on social issues, Serena uses her platform with intention and authenticity.

Champion, Mother, Visionary

Serena has been open about how motherhood has changed her goals since becoming a mother to two young kids, Olympia and Adira. Her words and actions demonstrate what it means to be a compassionate, ambitious, and purpose-driven leader.

Because of her own potentially fatal birthing experiences, she is an outspoken supporter of maternal health and equity, especially for Black women. Her voice in this field influences policy discussions and brings important issues to light.

What’s Next for Serena?

From boardrooms to basketball courts, family life to fashion week, Serena Williams shows the world that greatness isn’t a destination—it’s a journey. Her story is no longer just about winning matches; it’s about winning hearts, minds, and lasting change.

As Time recognizes her again, the message is clear: Serena Williams is far from finished. Not even close. And the world is better for it.

Do you have thoughts about Serena’s legacy or role in shaping the future? Share them in the comments—let’s celebrate the impact of one of the most powerful figures of our time.